14 Best Rank Tracking Tools of 2023 (Tested & Reviewed)

Did you know that one indicator of website success is achieving top positions in search engine rankings? So, beyond creating entertaining content, you must continuously monitor whether your digital marketing strategies work in your favor and correct the weak points that limit your online positioning.

Discover the top 14 best rank tracker tools and step up your game!

What Is A Rank Tracker Tool?

A Rank tracker is a software that enables businesses and SEO professionals to monitor the audience impact of the keyword campaigns you are implementing on your site to generate more traffic. 

According to Backlinko, Google’s search algorithm uses more than 200 factors to rank websites. A rank tracker provides you with essential ranking data, metrics, and reports, including keyword search volume, traffic, and more in the search engine results page of Google, Bing, Yandex, social media, etc.

Why Should You Use The Best SEO Rank Tracker?

Whether you are a small business owner or a digital marketing manager and have done eCommerce keyword research, a tracking tool can help you to:

1. Improve your marketing strategies to attract more traffic.
2. Monitor keyword rankings to see what works for your business and if your SEO efforts are working. (If you haven’t selected the right words, find the best keywords research tools).
3. A rank tracker lets you know about SERPs keyword variations.
4. Keep an eye on your competitors.

How Can Rank Tracking Software Help Grow Your Business At A Lower Cost?

Terakkey found that search engine optimization can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising.

So, whether you are starting up your eCommerce or launching a new marketing campaign, rank tracking tools help you power up the analysis and tracking of your results on search engines without investing too much. How?  

1. Most of the rank tracker offers free trials.
2. They examine and track the backlinks of your site and your competitors’ sites.
3. Detect unseen opportunities for traffic generation based on search intent.
4. Examine and fix if your click-through rate has dropped.
5. Create user-friendly tracking reports of your keyword rankings.

What Features To Look For In Keyword Ranking Tracking Software?

Here are the six main features to look for when making your choice:

1. Pricing scalability: Remember that your business is expanding, and your tracking needs may increase as your customer base grows. 
2. Updates: make sure the rank tracker offers updated reports daily, every other day, or weekly.
3. Accessible reports: to get the best rank tracking, make sure they offer graphs, charts, metrics, and different elements that allow you and your team to understand all the information they offer. 
4. Major search engines: although Google is a giant, it should expand its options, as there are other more popular search engines in different countries and sectors, such as Yandex, Bing, Yahoo, and Amazon. 
5. Multiple monitored devices: to make more effective monitoring, it is ideal that the tool segments results depending on the type of device access: computers, tablets, mobiles.
6. SEO tools integrated with Google Analytics, Google Trends, Google Search Console, etc., to work with several solutions simultaneously to have a complete view of the SERPs.

What’s The Best Rank Tracking Tool?

Here are my top 14 favorite choices! 

1. Semrush

The best-to-fit campaigns of any size

Semrush is the best keyword rank tracker that integrates over 50+ SEO tools to provide critical metrics on the impact of your content marketing strategy.

Depending on the plan you select, you can track from 500 to 5000 keywords and configure your interests for local SERP by country, city, or locality, which is handy if, like me, you design local SEO campaigns. I like that I can schedule competitor tracking on the web and get white-label reports for your teams.

Semrush Setup Process

Key Features:

• Keyword research
• SERP tracking tools
• Track keyword rankings 
• Organic competitor research
• Backlink analysis of your domain
• Website analysis
• Organic traffic analysis
• Keyword analysis
• Google Search Console integration
• PLA (Product Listing Ads) Search

Advantages:

• Its intuitive rank tracking tools meet all search engine optimization needs with live support. It’s ideal for SEO professionals. 
• I like that their competitor analysis is easy to perform; entering the competitor’s URL lets, you know what words you are promoting in their campaigns.
• Although it is a very user-friendly rank tracker, their SERP features reports do not lose quality, including data such as search volume for a keyword and ranking difficulty.

Disadvantages:

• If you want to suspend your subscription, it’s not as easy as getting on board; support takes time to process your request, and you must fill out a tedious form. 
• You can’t measure the results of your PPC ads, as with the latest updates, they have removed this option. 
• Semrush offers a lot to their users, which at some point can be overwhelming, to understand all the SERP features available in the user interface.

Pricing:

• Pro: $119.95
• Guru: $229.95
• Business: $449.95
• Free trial: 7 days

Users: 10M 

Let’s grow with Semrush!

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2. AccuRanker

The best for real-time tracking

AccuRanker is a keyword-tracking tool that offers a powerful, fast, and efficient ranking data processing and analysis platform for monitoring SERPs.

The rank tracker lists the positions of each keyword by country; to get started, enter your email and phone number. For the analysis, you enter your domain or your competitor’s URL, select the country and the search engines you are interested in (Bing or Google rankings), and that’s it! You have a report of words that you can import and select the ones you want to monitor.  

AccuRanker Setup Process

Key features:

• Keyword research tool
• SERP features
• Keywords are updated every 24 hours
• Filter data
• Share of Voice shows market performance
• Automated reports
• Extensive help guides
• 24/7 customer support

Advantages:

• Its rank tracking software is user-friendly and integrates easily with Google Analytics and Google Search Console for better SEO metrics.
• A plus is that it allows you to assign functions for each keyword and prioritize the most important ones for your campaign.
• It gives you professional-looking white-label reports to share with your partners and collaborators.

Disadvantages:

• The initial plan options are pretty limited and don’t allow you to do much with them.
• The solution is limited to keyword tracking, but you don’t get any other search engine optimization advantages.
• I find the price a bit expensive. 

Pricing:

• Starting price: $116
• Free trial: 15 days.

Users: 32K 

Reach higher with AccuRanker!

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3. SE Ranking

Best for checking backlink performance

SE Ranking allows focused keyword tracking for each niche and industry, making it easy to use.

Using SE Ranking, you can perform keyword research, analyze competitor sites, check your backlinks, measure your web traffic opportunities, and create and submit reports on your marketing plan.

Key Features:

• Detailed SEO Website audit
• Page tracking
• Competitor analysis
• Keyword research tools 
• Keyword analysis
• Traffic reports
• Desktop and mobile tracking
• Backlink management
• Real-time ranking data
• Data import and export
• Integration with third parties

Advantages:

• The rank tracking software has a very affordable pricing plan with attractive discounts. 
• You can do an advanced web ranking even by zip code.
• Its SERP analysis reports include not only who is in the first position for a keyword but also the content words and formats to fine-tune your content strategies.
• Its keyword research offers a variety of suggestions for long-tail keywords. 

Disadvantages:

• The Social media rank checker tool is kind of floppy. 
• Getting the ranking data analysis of a new competitor or page can take several minutes.
• Most of the advanced options of the rank tracker tool are only available for the business plan.

Pricing:

• Free Trial: 14 days 
• Essential: $31.20
• Pro: $71.20
• Business: 151.20

Users: 600K

Get an advantage over your competitors!

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4. Ahrefs

Best for discovering untapped keywords

Ahrefs rank tracker offers you valuable information after analyzing your entire website; it shows you why keyword research is important to optimize your content creation. 

When you enter the user interface, you will find in the central area the most important scores for your web URL and domains running, the traffic generated, and in the middle, you will see graphs with search history and trends. You can click on each one to open more charts about the performance of your website and keywords outlook.

Ahrefs Setup Process

Key Features: 

• Keyword research tools
• Crawl more than ten major search engines
• Track competitors’ domains 
• Link performance monitoring (new and broken links)
• Unlimited, white-labeled reporting 
• Organic traffic statistics
• SEO performance audit
• Keyword rankings by devices
• Import and export ranking data
• Integration with Google Analytics 

Advantages:

• You can develop an analysis of your keyword rankings on the major search engines, including YouTube, to discover potential traffic.  
• The rank tracking software includes a set of essential tools to evaluate your projects, keyword research, link performance analysis, and the overall health of your website.
• You can analyze several sites at once.
• The rank tracking tool has an excellent price-performance ratio.

Disadvantages:

• The rank tracker tool does not offer a free trial.
• Each of the plans only provides private access to one user.
• Ahrefs fails in that it does not offer link-building project management tools.
• The rank tracker does not offer a mobile version to increase connectivity.

Pricing:

• Free Trial: N/A
• Lite: $99
• Standard: $199
• Advanced: $399
• Enterprise: $999

Users: 11K 

Find an SEO plan tailored to your business!

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5. Serpstat

Best for actionable insights to improve your SEO campaign

Serpstat is an all-in-one SEO solution to examine your website, perform keyword research, and find backlinks.

The platform offers you a left panel with more than five options: SERPs history and keyword groups, local SEO, traffic per domain market fluctuation, and local search. In the central area, you have the bar to enter the domain to analyze, and below in the positions area, you can see the percentages (changes, what improved or fell) and illustrative graphs. 

Key Features:

• Link analysis, domains with daily updates
• Access to API rank tracking 
• Shared access to projects
• Keyword research tool
• Organic keyword rankings (15,000 keywords)
• PPC analysis 
• Site audit   
• Branded and white-label reports
• Phone support

Advantages:

• The rank tracking software measure the effectiveness of your PPC campaigns.
• The rank trackers analysis reports are pretty easy to understand.
• The domain analysis gives you the information you need to get started.
• Not only does it analyze the health of your website, but the rank tracking tool compares it in real-time with your competitors’ domains.

Disadvantages:

• To use the audit functions, you need some technical knowledge.
• The information provided on your competitors’ backlinks could be better. 
• The rank tracking reports are country-specific, so it will take time to measure your efforts if you design a global campaign.

Pricing:

• Free Trial: Available
• Lite: $48
• Standard: $104
• Advanced: $209
• Enterprise: $349

Users: 2K 

Find an easy way to do SEO!

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6. ProRankTracker

Best for custom ranking reports

Pro RankTracker is a cloud-based rank tracking tool designed to measure the performance of your keyword strategy on different search engines.

The platform relies on clean graphs, indicating visibility index, position variation, traffic, and SERP features in operation and offers you tracking reports that you can schedule by day, week, or month. You can customize and remove sections of the information you want. 

Key Features:

• Analyzes from 200 to 100,000 target keywords
• Daily updates
• Local & mobile tracking 
• Unlimited URLs analysis
• Full SERPs (top 100 results per keyword)
• Unlimited reports 
• Mobile app 
• API Access 

Advantages:

• It is easy to track your web keywords from the desktop or mobile version and group them by brand, location, or any other category of interest.
• Its user-friendly graphs report position variation, traffic generated, and local search updates.
• The rank tracking software continually includes new features to refine the analysis of search engines.
• The rank tracking tool technical support is immediate and very efficient.

Disadvantages:

• The reports are extensive, and the amount of information is overwhelming. 
• The user interface is constantly updated, so you have to familiarize yourself with it every time.
• Without help starting a new project can be a complex task.

Pricing:

• Free Trial: 14 days
• Starter: $13.50
• Pro: $89
• Agency: $180 

Users: 60K 

Start doing SEO like a pro!

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7. GrowthBar

Best for better content marketing ideas

GrowthBar is a rank tracker that works as a Chrome extension with a modern and intuitive platform that provides suggestions on improving your marketing strategies.

When you enter GrowthBar, the first thing that catches your attention is a blue box that tells you the traffic generated per month of the site and a graph with the top-most popular words next to it. The central part is the complete list of keywords and their variation in the SERPs; a green label indicates a rise in position and a red label if they have fallen. 

Key Features:

• Track 5,000 Keywords Across 25 Sites
• Up to 2,000 competitors’ keyword analysis 
• Google ads analysis
• Check 1,500 Competitor backlinks
• Content management (outlines and blog ideas)
• Live support 
• Unlimited use

Advantages:

• GrowthBar rank tracking software displays the ranking index of a keyword when browsing in Chrome.
• The rank tracking tool quickly shows which keyword is promoting a website.
• The dashboards show the analysis of competitors, results, and your keywords on a single screen.

Disadvantages:

• The search engine tracking features it offers are limited.
• Technical support may take a few minutes to process your request.

Pricing:

• Free Trial: 5 days
• Standard: $29
• Pro: $79
• Agency: $129

Users: 4K 

No more barriers limiting your growth!

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8. Wincher

Best for grouping your keywords

Wincher is a rank tracking software that helps online businesses track their SEO efforts. It enables you to find and focus on detecting keyword opportunities that you and your competitors might not know. 

After subscribing and opening the UI, you will see a work area with several icons on the left (keywords, tags, search queries, reports, history). At the top center, you know the search bar where you add the keyword to track and can add the filters you want. You can set up automatic position variation reports. 

Wincher Setup Process

Key Features:

• Daily ranking updates and notifications
• Track up to 5000 keywords
• Keyword groping 
• Multiple users
• Unlimited competitors’ websites analysis 
• White-labeled reports
• On-demand ranking updates
• On-page SEO score
• Supports external users 
• API Access
• Priority support 

Advantages:

• It is one of the best SEO rank trackers because it is easy to compare your domain performance and your competitors.
• The rank tracking software detects opportunities such as: improving the title, headings, and body of your page, with suggestions on the number of words and keywords needed.
• The technical support is very efficient; they care about the quality of the service.

Disadvantages:

• The keyword options of the initial plan are minimal, with no CCs in the reports.
• The rank checker tool does not integrate the results obtained from mobile and desktop performance, so you must create two lists of keywords for each.
• Unfortunately, it does not include a link-tracking function.

Pricing:

• Free Trial: 14 days 
• Starter: $29
• Business: $59
• Enterprise: $249 

Users: 100K users

A clever way to increase your traffic!

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9. SERPWatcher by Mangools

Best for keywords alerts

Mangools presents an advanced rank tracker that lets you know your site’s growth cycle every week or month and compares it with other sites to point out straightness and weaknesses.  

When you start with it, you find a reasonably simple dashboard, a minimalist design that tells you the number of projects in progress, the keywords found, and how many have changed positions. By clicking on a keyword, you can get the position history for each month and check the days when the CTR and impressions rate were higher or lower. 

SERPWatcher by Mangools Setup Process

Key Features:

• Advanced web ranking
• Unlimited keyword suggestions 
• Import up to 700 keywords per query
• 1,200 keywords lookups daily
• Track up to 1,200,000 backlinks per month
• Unlimited competitor research
• Track 1,200 SERPs every day
• Ten seats per account
• 150 site lookups 
• Google Search Console integration 

Advantages:

• The advanced web ranking presents all key metrics on a single screen.
• The keyword research option helps detect hidden long-tail keywords.
• You can set alerts for your target keyword rankings. 
• The rank tracker provides a suggestion list once it detects the strengths and weaknesses of your campaign. 
• Technical support responds immediately.  

Disadvantages:

• Keyword research can be a bit slow.
• Managing your keyword rankings group can be time-consuming, as the rank tracker sometimes fails to update all of them, and you have to check one by one manually. 
• The SEO tools fail to export ranking data very often.

Pricing:

• Free Trial: 10 days
• Basic: $29
• Premium: $39
• Agency: $79.90

Users: 25K 

Eclipse your competition!

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10. Nightwatch Rank Tracker

Best for keyword segmentation

Nightwatch’s powerful rank tracking data segmentation feature helps you analyze essential keywords in your niche and improve your SEO actions to increase your organic reach and generate more sales.

With an exquisite dark mode design, the Nightwatch dashboard offers you more than 20 ranking options on the left side, where you can configure different views of graphs and charts of your keywords. At the top, you observe four graphs about positioning, CRT, impressions, word density, etc. 

Nightwatch Rank Tracker Setup Process

Key Features:

• Track up to 5000 keywords per day
• Track 1,000 websites
• Analyze up to 5 competitors per query
• Unlimited users’ seats
• Google Search Console integration 
• Unlimited white-label reports 
• API access

Advantages:

• The rank tracker has a modern, attractive, intuitive, and reliable user interface.
• One of the best rank tracking software for its keywords filters options.
• An advanced web ranking reports the necessary information with different graphics according to your needs. 
• You can configure the automatic sending of reports to share them with your team and collaborators.

Disadvantages:

• The dashboard is not customizable, and if you don’t use a feature, there is no way to remove it. 
• Its tracking does not include Amazon or the play store.
• No mobile version is available to track your results at all times.
• The rank trackers do not include on-demand ranking updates.
• No way to configure updates frequency; you receive them daily.  

Pricing:

• Free Trial: 14 days 
• Starter: $32
• Optimize: $79
• Agency: $295

Users: 1K 

Control your online presence!

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11. Advanced Web Ranking

Best for SERPS features tracking

Advanced Web Ranking simplifies keyword tracking with a suite of targeting tools, different reporting configurations, and multiple user interfaces. 

Advanced Web Ranking presents a straightforward interface in appearance but with advanced options, data collection from Google rankings and other search engines (including 4,000), and by country. It allows you to save the target keywords that go up in a folder and create another one for those needing improvement. Its integration with Google Search Console gives you visibility of KPIs to see a diagnostic graph of your performance.  

Advanced Web Ranking Setup Process

Key Features:

• Advanced web ranking 
• Keyword research
• Local and mobile track ranking
• Flexible updates
• Multiple SERP features
• Google data integration
• Keyword difficulty
• Unlimited users 
• Unlimited report sharing
• CSV export to FTP
• Data migration assistance
• Priority support

Advantages:

• Geolocation keyword rank tracking is very accurate. Filter results by country, region, and zip code.
• The rank tracker provides a comprehensive keyword explorer on different search engines.
• It presents a summary of the results, including Google Ads, Google analytics, and KPIs.
• Any of their plans and services allows you to include as many seats as you need to run your project.

Disadvantages:

• The keyword rank tracking can be relatively slow and take up to a day in the initial plan.
• Not the ideal solution if you need a unique set of SEO tools, such as web audits.
• Marketing features are limited. 

Pricing:

• Free Trial: 30 days
• Starter: $49
• Pro: $99
• Agency: $199
• Enterprise: $499

Users: 24K 

Generate high-quality traffic!

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12. RankRanger

Best for performance graphs

Rank Ranger is a highly customizable keyword rank tracking tool that covers everything, whether you want to research the top 25 or 25,000 results. It monitors universal listings, tracks rankings weekly or daily, and evaluates your site’s and competitors’ rankings. 

First, you need to select the country and Google or other search engines where you will track your keywords. The tool shows you a blue bar chart comparing the performance of each keyword. If you click on the fluctuating keywords, you will see which ones are stable, which are not, which have improved, and which are dropping in addition to click-through rate, impressions, average CTR, and rankings. 

RankRanger Setup Process

Key Features:

• Track up to 25,000 keywords per day
• Analyze multiple search engines per campaign
• Top 100 competitors reporting
• Map tracking
• SEO tools
• Schedule PDF reports
• Ste crawls per page or month
• Track up to 50 URLs per day
• Create 100 keyword list
• Single metric widgets 

Advantages:

• Technical support is friendly and highly efficient.
• Analyzing the web health data provided by the tool is very easy.
• You can set up daily notifications for closer monitoring of your keywords.
• Multiple accounts management simultaneously.

Disadvantages:

• The keyword rank tracking software updates are unstable.
• It is an expensive and inaccessible tool for beginners.
• Social media performance analysis could be better.
• Unlike other rank tracker tools, it does not include a backlink analysis. 

Pricing:

• Free Trial: 14 days 
• Lite: $79
• Standard: $149
• Pro: $699
• Premium: $2,700

Users: N/A

Overcome the barriers that limit your rankings!

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13. Seobility

Best for simultaneously web and backlinks tracking

Seobility offers powerful rank tracking tools that allow you to track and analyze your web healthy and then generate performance reports with a list of suggestions to implement.

The Seobility dashboard features an innovative view, divided into four areas, which break down the results of your campaigns for each search engine, each indicating what is performing on-page, backlink performance, and ranking variations, which you can drill down into in a separate tab. 

Key Features:

• Add 15 projects or domains
• 1000,000 crawled pages 
• Track up to 50,000 external links
• No waiting time for recrawl 
• Keyword explorer 1,500 capacity
• On page analysis 
• Search volume, CPC, and competition
• Local results
• Check anchor texts
• PDF and CVS export data
• Email alerts 
• Metadata check
• HTTP status codes

Advantages:

• It is one of the best rank tracker tools that provide relevant technical SEO aspects of your website and presents it in reliable and, above all, easy-to-understand charts, graphs, and indicators.
• The dashboards show you in seconds what is not working to fix it.
• The crawling report is accurate and detailed, allowing you to see where you need to improve your performance.
• The free version of this keyword rank tracking software is very comprehensive. 

Disadvantages:

• As you increase your number of keywords, the cost of the rank tracker tools increases considerably.
• Sometimes it takes time to update the rating of your website.
• Some SEO performance analysis errors can be misleading, so you have to do the audit twice. 

Pricing:

• Free Trial: 30 days 
• Basic: free
• Premium: $50
• Agency: $200

Users: 1K 

Get the ranking you deserve!

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14. SEO PowerSuite

Best for optimizing site structure 

SEO PowerSuite offers you a 4-in-1 package of applications to optimize your website, including a keyword rank tracker, an audit tool, a backlink checker (SEO Spy Glass), and a link wizard.

When you open SEO Power Suite, you will find at the top a bar where you enter your website or project; below it; you will see a chart with the list of keywords positioned for your domain and your competitor’s domain. Underneath, you have a graph with the historical position variations by the search engine. You can examine the keyword on each page of your website, which is ideal for avoiding keyword cannibalization. 

SEO PowerSuite Setup Process

Key Features:

• Keyword rank tracker
• Link Analysis
• Web authorship management
• Rank tracking
• SEO performance audit 
• Backlink management
• Google Analytics and Google Search Console integration
• Mobile rank tracking

Advantages:

• You can set alerts for position changes in search engines.
• It offers you a completely free version.
• The keyword tracking tool displays data in different and very efficient working sections.
• The link assistant is a plus that complements your off-page SEO strategy.
• You can create various SEO projects simultaneously.

Disadvantages:

• You can only download the performance of the search engine rankings reports in the enterprise plan.
• Scheduling SEO performance audits take time, and you need a fast computer to keep the application running.
• The number of options in the dashboard can overwhelm you when looking for a specific function. 

Pricing:

• Free Trial: Available 
• Pro: $299 per year
• Enterprise: $699 per year 

• Users: 2M 

Achieve better positions!

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To Sum Up 

What is the best SEO rank-tracking tool for you? The answer to this question certainly depends on the goals and focus of your website. Therefore, I suggest you try the rank trackers listed here one by one and select the keyword tracking tool that best suits your business needs. 

Remember that they can give you an accurate visualization of your target audience’s interests over time, perfect your SEO strategy, increase traffic to your site, and have more control over your competitors to consolidate your online position. 

Have you tried any of these rank tracking tools? Do you know of other ranking tracking tools that I haven’t mentioned?

Tell me all about them in the comments!

Frequently Asked Questions